Nguyễn Đức Hiếu Product Designer

I can't leave a messy problem alone.

Hiếu: Every good project starts with a question.

Búp: I have several.

Twice, I joined as the first designer, working from customer research through the design and launch of websites and apps.

Selected work

E-commerce, property management and healthcare.

Making vouchers easier to use.

Bringing a fragmented working day together.

Showing what Trudi can do.

One conversation for tenants and landlords.

Clear guidance through an at-home test.

From the first question to what happens after release.

I ask what’s getting in the way, who it affects, and why it matters now.

I talk to people, watch them work, and compare what I hear with what happens.

I make the options clear so the team can agree what to do first.

I help the team move forward and work on the designs alongside them.

I put designs in front of people and watch where they get stuck.

After release, I review the results with the team and decide what needs another look.